The “Leads” section allows you to specify WHO you will send a message to. To achieve granular targeting, we offer multiple targeting & advanced filtering options.
Targeting
The targeting section allows you to provide sources where we extract leads from.
The available options are:
- Hashtags (Relevant Hashtags that your ICP would use in any of their post descriptions)
- Followers of Other Accounts (competitors, accounts with the same target audience, etc.)
- You can only scrape followers of non-verified accounts
- Engagers of Other Accounts (likers & commenters of other relevant accounts)
- Here, verified accounts are possible
- Custom Lead List (A CSV file with Instagram usernames and optional personalized messages)
- If you upload your own custom lead list, you will not be able to use additional filtering options
Important Targeting Tips
- Ensure that the source you provide has enough potential leads to retrieve.
- Example: Hashtags should have a large amount of posts (over 100k). Accounts you provide should have a good audience size (all accounts combined should have at least 50k followers combined.).
- If this is not the case, we may not find a sufficient amount of leads with your settings & you will need to revise your campaign. This will result in delays, so make sure to nail this part!
Filtering
The filtering section allows you to take the pool of leads we extracted in the targeting section above and narrow it down to only those users who you want to send a message to.
The available options are:
- Has a profile picture (we will only message people if they have a profile picture)
- Has a bio (we will only message people if they have a bio)
- Has a website link (we will only message people if they have a website link)
- Exclude sexual content (we will only message people if they have no sexual keywords on their profile)
- Do not DM if you already had a conversation (we will only message people who you have never spoken to previously)
- Minimum amount of followers (max 10k)