The “Leads” section allows you to specify WHO you will send a message to. To achieve granular targeting, we offer multiple targeting & advanced filtering options.

Targeting

The targeting section allows you to provide sources where we extract leads from.

The available options are:

1. Hashtags (Relevant Hashtags that your ICP would use in any of their post descriptions)
2. Accounts (competitors, accounts with the same target audience, etc.)
   1. We scrape followers if possible. If the target account is verified we cannot scrape followers and instead scrape engagers automatically.
3. Custom Lead List (A CSV file with Instagram usernames and optional personalized messages)
   1. If you upload your own custom lead list, you will not be able to use additional filtering options

Important Targeting Tips

• Ensure that the source you provide has enough potential leads to retrieve.
  • Example: Hashtags should have a large amount of posts (over 100k). Accounts you provide should have a good audience size (all accounts combined should have at least 50k followers combined.).
  • If this is not the case, we may not find a sufficient amount of leads with your settings & you will need to revise your campaign. This will result in delays, so make sure to nail this part!

Filtering

The filtering section allows you to take the pool of leads we extracted in the targeting section above and narrow it down to only those users who you want to send a message to.

The available options are:

1. Has a profile picture (we will only message people if they have a profile picture)
2. Has a bio (we will only message people if they have a bio)
3. Has a website link (we will only message people if they have a website link)
4. Exclude sexual content (we will only message people if they have no sexual keywords on their profile)
5. Do not DM if you already had a conversation (we will only message people who you have never spoken to previously)
6. Minimum amount of followers (max 10k)
7. Maximum amount of followers (min 10k)